Personal Data Processing Policy

In compliance with Law 1581 of 2012, Decree 1377 of 2013 and other related regulations on personal data protection in Colombia, we inform you that personal data collected through this website, social media, digital platforms, contact forms, instant messaging channels such as WhatsApp, and any other channel enabled by CONFORTFRESH, will be treated confidentially and in accordance with the principles and duties established in current regulations.

The processing of personal data includes collection, storage, use, circulation and/or deletion, and will be carried out for the following purposes, among others:

• Handle inquiries, requests, claims and complaints.
• Manage the sending of commercial, advertising and promotional information related to our products and services.
• Conduct satisfaction surveys and market research.
• Comply with legal, contractual, accounting and tax obligations.
• Establish and maintain commercial and/or employment relationships with customers, suppliers, partners or third parties.
• Improve the user experience on our digital channels.

The voluntary submission of personal data by the data subject, whether through web forms, WhatsApp contact or other means, constitutes a prior, express and informed authorization for CONFORTFRESH to carry out the corresponding processing, in accordance with the purposes mentioned above.

The data subject has the right to access, update, rectify and delete the information provided, as well as to revoke the authorization granted, under the terms established by law. These rights may be exercised by sending a written request to info@confortfresh.com, indicating the full name of the data subject, type of request, clear description of the facts and contact details for receiving a response.